Identity Network & Data Ownership
Unlock immediate revenue and enterprise value by owning and monetizing your consumer data, all while delivering world-class immersive and connected brand experiences.
Take control of your customer data. Track them across owned web properties and other digital interactions including TV, streaming audio, digital marketing and video games with our multi-channel Identity API.
Real Time Segmentation
Segment consumers in real time based upon multiple data points including geo-location, marketing campaigns, and on-site behavior. Persosa also enables you to leverage all of your existing 1st-party data for segmentation.
Accelerate your customer and business insights with increased identity resolution. A strong understanding of consumer behavior enables real time attribution and improved audience targeting.
Monetize your data with Connected Campaigns. Persosa's Experience Delivery System® (XMS), leverages your data insights to deliver immersive and connected experiences across all your customer interactions to delight, engage and convert.
Connected Campaign Extension
Follow Sarah and discover how Persosa improves the customer experience by connecting and amplifying touchpoints to increase monetization.
Capture TV Audience
Sarah sits down to watch her favorite show Property Brothers where they finish the show and she sees product placement of a Weber Grill.
Connect TV To Online Brand Presence
When she goes online to check out the grill, she sees a co-branded experience on the Weber website.
Continue Experience On Brand App
Later when she’s shopping on the Target app, she sees an ad placement for the Weber grill she looked at online.
Meet Consumers Where They Are
The next time she’s shopping at Target, she gets a push notification on her watch with a discount for 10% off the Weber grill.
Close The Consumer Experience Loop
After Sarah has bought a grill and is back home watching her show again, she sees ads for steaks to cook on her new Weber grill.
Multiple Points Of Monetization
Extend your consumer experience beyond TV, to increase attribution and complete the consumer experience loop.
Improve customer experience to increase engagement and conversion.
Connected content drives connected data and unique customer insights.
Create more informed audience segments for more relevant content targeting.
Expand ad inventory, new ad units, and apply digital pricing models to TV.