Looking to share their message of positivity with a larger audience, Spiritual Gangster turned to Persosa to better engage new audience groups. Persosa helped them create male and parent-focused experiences that told the brand story to connect with and convert new customers – as well as maintain the brand equity they had with their loyal female customers.
Wag! was rapidly expanding their dog walking services across the U.S., but their digital presence couldn’t keep up with their growing audience. All dog owners saw the same website, and it wasn’t clear if the service was available for them yet. By leveraging Persosa, Wag! quickly deployed city-based experiences that connected with dog owners and dramatically increased engagement.
What do a parent, a college student, a runner and a gun advocate have in common? Not much – except for the desire to feel safe wherever they go. Persosa created targeted experiences for each of Taser’s unique core audiences and empowered them to speak directly to each group with meaningful language and imagery. This led to more effective engagement with the brand and their products.
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