Persosa empowers digital publishers and marketers to identify, track and manage 1st party consumer data across a multitude of channels. This creates a monetizable asset for audience segmentation and targeting, enables audience buying and is critical for attribution.
Enhance digital campaigns with personalized website experiences - improving media results, expanding audiences and optimizing time-to-sale KPIs. Consumers get a superior on-site experience that creates one-to-one relationship and brands see increased conversions and improved "time to sale".
Future-proofing a reliable supply of data. Persosa's proprietary platform allows publishers and marketers to continue to identify their users across domains without 3rd party cookies, thus tracking in a secure, persisting and privacy-first approach.
2nd screen experiences connect media to commerce. Persosa is the only purpose-built solution to deliver real time connected 2nd screen experiences to amplify and convert the core viewing experience.
Consolidate identities across all of your O&O properties into a single ID graph. Improve identity resolution and audience targeting, all while owning your customer data in a secure, privacy-first approach.
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Create new ad units with Connected Campaigns™. Extend and amplify programming, live reads, and commercials onto brand partner websites to increase revenue, delight listeners, and offer direct real time attribution.
Increase revenue while delighting your customers with Connected Campaigns™. Deliver connected and personalized experiences that convert and engage, while tracking customer data in a secure, privacy-first approach.