What the GDPR and CCPA laws mean for personalization.
The General Data Protection Regulations (GDPR) replace and unify data protection laws from throughout Europe and relate to the protection of, dealing with, processing of and handling of personal data.
GDPR applies to all organizations in the European Union (EU) that process personal data, as well as those that process personal data that relates to individuals within the EU.
If you are a Persosa client or partner and use our tracking code to serve personalized experiences to your visitors, Persosa is a Data Processor and you are the Data Controller.
As far as Persosa holding any personal data of yours as a client/partner of ours or a visitor to our site, Persosa is the Data Controller.
If you're a client or partner, please refer to the terms set forth in your contract to learn more about how Persosa acts as a Data Processor.