Our Identity Network allows our partners to track and own 1st party user data in a secure, privacy-first manner. Data can be evaluated and streamed in real time as well as warehoused for insights and reporting. Persosa’s Identity Network solves for the deprecation of 3rd party cookies by using secure 1st party cookies and providing a trust-based opt-in network for cross-domain tracking in a world without 3rd party cookies.
Experience Management System® (XMS)
The personalized experiences consumers see are created using our Experience Management System® (XMS). It allows brands to build and manage personalized experiences based on established segments. The system can manage video, text, images and other assets across channels and allows for robust segmentation.
Experience Delivery Network® (XDN)
The way that personalized experiences are delivered and performance tracked is through the Experience Delivery Network®. Our proprietary Personalization API is built upon our XMS supported by our Data Enhancement Layer to leverage a brand’s existing data for segmentation.
When the consumer watched their TV show, the action was tracked and cataloged in Persosa’s Experience Graph™. This contributes to the network effect of data sharing, and informs future experiences. This data can be further grouped to better inform consumer interests.