Connected Campaigns

TV Extension

To stay competitive it is a strategic imperative to connect media and commerce and to own the underlying data.

Persosa’s proprietary platform maximizes revenue by delivering connected experiences between TV and digital channels.

These experiences, called Connected Campaigns™, achieve the following:

  • Extend TV campaigns with amplifying and converting on-site experiences

  • Dynamically serve TV ads based on web behavior

  • Connect the data and offer direct real-time attribution

New, differentiated ad units

Viewers receive co-branded experiences online based on their TV activity. This extends and amplifies what they saw on TV, and creates new opportunities for media companies to develop unique ad units.

Increase ad sales

Connected experiences improve brand experiences and increase engagement and conversions up to 350%. This new technology allows for direct attribution and reporting to prove the value of TV investments. This data allows for improved targeting and performance.

Inventory expansion

Once targeting is improved and new ad units are developed, media companies now have the ability to thin-slice and fine-tune their targeting. By delivering dynamic ads, companies can increase revenue and opportuni.

Learn how Connected Campaigns™ can help your media perform better.

Schedule a Demo