Persosa’s proprietary platform maximizes revenue by delivering connected experiences between TV and digital channels.
These experiences, called Connected Campaigns™, achieve the following:
Extend TV campaigns with amplifying and converting on-site experiences
Dynamically serve TV ads based on web behavior
Connect the data and offer direct real-time attribution
New, differentiated ad units
Viewers receive co-branded experiences online based on their TV activity. This extends and amplifies what they saw on TV, and creates new opportunities for media companies to develop unique ad units.
Increase ad sales
Connected experiences improve brand experiences and increase engagement and conversions up to 350%. This new technology allows for direct attribution and reporting to prove the value of TV investments. This data allows for improved targeting and performance.
Once targeting is improved and new ad units are developed, media companies now have the ability to thin-slice and fine-tune their targeting. By delivering dynamic ads, companies can increase revenue and opportuni.