Connected Campaigns

Video Games

Create immersive video game experiences to amplify your brand and engage audiences. Stay competitive by connecting the gaming experience and commerce and owning the underlying data.

Persosa’s proprietary platform maximizes revenue by delivering connected experiences between video games and digital channels.

These experiences, called Connected Campaigns™, achieve the following:

  • Extend video game campaigns with amplifying and converting on-site experiences

  • Dynamically serve in-game ads based on web behavior

  • Connect the data and offer direct real-time attribution

New, differentiated ad units

Gamers receive co-branded experiences online based on their video game activity. This extends and amplifies what they see in-game, and creates new opportunities for media companies to develop unique ad units.

Increase ad sales

Connected experiences improve brand experiences and increase engagement and conversions by up to 350%. This new technology allows for direct attribution and reporting to prove the value of video game investments. This data allows for improved targeting and performance.

Inventory expansion

Once targeting is improved and new ad units are developed, media companies now have the ability to thin-slice and fine-tune their targeting. By delivering dynamic ads, companies can increase revenue and opportunities.

Learn how Connected Campaigns™ can help your media perform better.

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