How can personalization impact your marketing strategy?

A better website experience boosts marketing efforts & consumer connections

88 percent of marketers reported measurable improvements due to personalization.

Website personalization is so effective because it ties all of your marketing efforts and targeted messages together. It brings home the connections we cultivate across the internet and acknowledges the person behind the screen. By utilizing consumer data in real time, you can:

  • Increase the value of your website
  • Improve conversion rates and overall revenue
  • Encourage customer loyalty

In this white paper, we discuss the benefits of personalization and how it fits into your overall marketing strategy. Personalization empowers companies to provide their customers with unique, tailored experiences. It also gives marketing agencies the ability to expand their services and increase value for clients.

Customer experience will overtake price and product as the key brand differentiator by 2020. Website personalization is the best way to deliver a better customer experience online. To learn more, read our white paper, "What is personalization and how can it improve your marketing strategy?"